What are the rural distribution channels?

Distribution through Wholesalers 3. Distribution through Sub-Dealers 4. Distribution through Local Dealers 5. Sales through Rural Sales Force 6.

What are the distribution channels in rural India?

There are just 85,000 large villages out of more than 6, 38,000 villages. However, they have 40% of the rural population and 60% of total consumption….

Layer Channel Partner Location
Layer 3 Sub-distributor/ retail stockist/sub-stockist/ star seller/shakti dealer Tehsil HQ, towns and large villages

What are the channels of distribution in marketing?

The three types of distribution channels are wholesalers, retailers, and direct-to-consumer sales.

What is meant by rural distribution?

Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives.

Which distribution is effective distribution strategy in rural areas?

Use of Public Distribution System –In India, the Public Distribution System is well organized. There are about 4.37 lakh fair price shops operating in the country. Since the PDS outlets cover the entire country they can be utilized for marketing consumable items and low value durables in rural areas.

What are the six distribution channels?

The Nine Main Intermediaries in Distribution Channels

  • Retailers. Retailers are intermediaries used frequently by companies.
  • Wholesalers. Wholesalers are intermediaries that buy and resell products to retailers.
  • Distributors.
  • Agents.
  • Brokers.
  • The Internet.
  • Sales Teams.
  • Resellers.

How do the different models of distribution serve rural markets?

The aforementioned ten models of distribution serve rural markets in different ways but, in each case, they have to overcome severe difficulties that arise because rural areas have tra­ditionally been neglected in public policy. Though the government has many rural develop­ment schemes, its approach has been to throw money at villages.

What is a channel of distribution?

A channel of distribution links marketer and customers directly or through intermediaries. Distribution is an ancient function, a key external resource, a link between seller and customer, a channel with flows and complex in nature. Channel structures present vertical, horizontal and multi-channel marketing systems.

What is distribution in marketing?

P a g e | 1 DISTRIBUTION IN RURAL MARKETS Introduction : A key decision among the four P‟s of marketing managers is distribution. Distribution decides the manner in which product and services are made available to the target customers. It involves the bridging of place utility gaps between manufacturer and customers.

What are the strategies for effective distribution in rural areas?

One important point to be kept in mind while formulating specific strategies for distribution in rural areas is the characteristic of the product – Consumable or Durable i.e. the shelf life of the product. Perishable items need a robust logistics plan for effective distribution compared to non- perishable items.