What is The Ordinary target market?

The main target of The Ordinary is clearly skincare addicts, very educated customers who are passionate about skincare.

How does The Ordinary market their products?

Instead of doing traditional ads or PR, The Ordinary incentivizes its customers to post content, engage with them on social media and recommend them to other shoppers. Thousands of videos have been posted accross social media, many more than have been created by the brand itself on their own channels.

Why is ordinary so effective?

The Ordinary has been one of the breakout skincare brands of 2017. Its popularity is due to a combination of well-studied, basic skincare ingredients; a ridiculously low price point; and a quirky social media presence that kept many of the 16-month-old brand’s products sold out.

How successful is The Ordinary?

Success is never an accident and The Ordinary proves that. The Ordinary generated an estimated $330 million in sales in 2019 and with consumers focusing more on skincare during the COVID-19 pandemic The Ordinary is poised for more success.

What makes The Ordinary different?

Instead of adding fillers, they prefer to put higher concentrations of active ingredients. This is a major reason why The Ordinary is able to keep their prices down. They also keep their marketing budget lower than most competitors, which allows them to sell their products for less money.

Why is The Ordinary controversial?

Controversy. In early 2018, Truaxe was accused of erratic behavior. His employee, Nicola Kilner Reddington stated that “Before 2018, he barely even drank alcohol,” responding to reports that he was ingesting psychedelic mushrooms in front of employees, convinced of their creative and spiritual benefits.

Did Estee Lauder buy The Ordinary?

The Estée Lauder Cos. Inc. on Tuesday closed a deal for a majority stake in Deciem, the parent company of The Ordinary. Lauder now owns 76 percent of Deciem.

How do you create a regimen ordinary?

The Ordinary

  1. Step 1: Cleanse with The Ordinary Squalane Cleanser, $7.90 to retain as much hydration as possible.
  2. Step 2: Add more hydration with The Ordinary Hyaluronic Acid 2% + B5, $7.50.
  3. Step 3: Use The Ordinary Amino Acids + B5, $8.00.
  4. Step 4: Apply The Ordinary Caffeine Solution 5% + EGCG, $7.50 to your eye area.

What does niacinamide do The Ordinary?

-Niacinamide (Vitamin B3): Reduces the appearance of skin blemishes and signs of congestion, visibly brightens skin tone.

Why did Sephora stop selling The Ordinary?

Deciem never made it to Ulta, though, and in early June, it was announced suddenly that the brand would no longer be sold at Sephora due to “a change in direction” from Deciem, according to a spokesperson for the retail giant.

Does Estee Lauder own The Ordinary?

Who owns The Ordinary brand?

Estée Lauder Companies
Estée Lauder Companies officially owns the majority of The Ordinary’s Deciem. Estée Lauder Companies (ELC) has increased its ownership of the skin care brand developer Deciem. The New York-based industry giant first invested in the maker of The Ordinary in 2017 and announced the gradual takeover of Deciem in February.

How to grow your business with marketing strategies?

Powerful Marketing Strategies To Grow Your Business Faster. 1 Set a Goal and a Budget. Every business needs a direction. Every marketing campaign needs to start with a goal and a budget. It is perhaps the only 2 Build Your Influence. 3 Champion One Social Channel. 4 Build Rapport through Email. 5 Blog Strategically.

Is the ordinary a good brand?

Many brands talk about authenticity, but few deliver on it the way The Ordinary has. Key to the success of The Ordinary is its no nonsense product names. Take its top selling Niacinamide 10% + Zinc 1%. Yes, the company actually gave a skincare product a name that sounds like something out of a chemistry book.

What are the best marketing strategies of all time?

The best marketing strategies of all time are always about the basics of human behavior. After all, if you’re not able to understand the psyche of your potential customers, no amount of ad spend can save your business.

Why is the ordinary so successful?

Key to the success of The Ordinary is its no nonsense product names. Take its top selling Niacinamide 10% + Zinc 1%. Yes, the company actually gave a skincare product a name that sounds like something out of a chemistry book. There is also Hyaluronic Acid 2% + B5 and Lactic Acid 10% + HA to name a few of The Ordinary’s products.