What is the difference between Intratype and intertype competition?
Intratype occurs when two retailers of the same type compete against each other for customers. This might include CVS and Walgreens or Kroger and Publix. Intertype competition pits retailers of different types against one another, such as a grocery store selling greeting cards to compete with stores like Hallmark.
Can a retailer face both Intratype and intertype at the same time?
A divertive competition may arise when a particular retailer faces both intratype as well as intertype competition. This type of competition is encountered when retailers dealing in similar goods (intratype) or with different goods (intertype) compete for customers in the same market.
What is intertype?
Intertype, (trademark), typesetting machine similar to Linotype that sets type in full lines called slugs, long used to set newspaper copy.
What retailers would be considered Intratype competitors for a convenience store chain such as 7 Eleven?
7-Eleven is a convenience store and therefore any other convenience store selling the same type of goods would be an intratype competitor. For example, Stop-N-Go, is another convenience store that sell the same products to the same customers as 7-Eleven.
Is Tesco bigger than Walmart?
So Walmart will take on Tesco globally. The world’s fourth largest retailer, Tesco competes with its American rival from California to Cardiff to China. Walmart will use its international experiences to devise small store formats that will challenge its rival’s urban advantage.
What is channel system competition?
Definition of channel competition efforts by the marketers within a channel of distribution, or by channels as a whole, to establish dominance over the others. For example, the restaurants in a downtown district compete with each other for customers as well as for the best locations and suppliers.
What is a risk of scrambled merchandising?
The risk in this strategy comes when unexpected items are included in the assortment that confuse shoppers. When this occurs, it can detract from the shopper’s experience and tarnish the retailer’s brand image.
What is wheel retailing theory?
Definition: The Wheel of Retailing is a theory to explain the institutional changes that take place when innovators, including large business houses, enter the retail arena. Description: The Wheel of Retailing is a hypothesis that describes how retailers approach to capture market share and create brand value.
How does an off-price retailer sell high quality goods at low prices?
Off-price retailers offer high quality products at cheap prices. They buy from other retailers that overbought, manufacturers that overproduced, retailers selling their remaining inventory that is going out-of-season, and in other similar ways.
Who is retailer and what is his function?
A retailer performs the dual functions of buying and assembling of goods. The responsibility of a retailer is to identify the most economical source for obtaining the goods from the suppliers and passing on the advantages to the consumer. The retailers perform the functions of warehousing and storing.
What retailers would be considered Intratype competitors?