Should Skype be capitalized?

Use of the name “Skype” in copy When using “Skype” or any other Skype trademark in text, do one or more of the following: Capitalize the first letter of the name, Skype. Put the whole name in capital letters, SKYPE.

What does the Skype logo mean?

It features the company name on a series of circles which collectively make a “cloud”. The blue color in the Skype logo represents communication, prosperity and the emotion of hope; whereas the white color represents peace and harmony.

What are brand specifications?

Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for.

How do you show brand guidelines?

Build one with these 6 simple steps:

  1. Kick off your brand style guide with a great brand story.
  2. Use logo guidelines to create a recognizable brand signature.
  3. Include your brand’s core color palette.
  4. Dictate your typography hierarchy.
  5. Define your brand voice.
  6. Specify the imagery and iconography that makes up your visual style.

What is Skype used for?

Skype is software that enables the world’s conversations. Millions of individuals and businesses use Skype to make free video and voice one-to-one and group calls, send instant messages and share files with other people on Skype.

What does the white circle mean on Skype?

A white bubble means the contact is either offline or has set his status to “Invisible” and wishes to remain hidden. A white bubble with a green outline indicates the person has set up call fowarding that sends your call to either a mobile phone or voicemail.

Why is the Skype blue?

Skype. Skype previously used blue on their website effectively to convey a sense of innovation. Their current site includes some blue in their CTA buttons against a blue-gray background. As you know, Skype lets you easily connect to anybody with the app through video or text.

Why do I need a brand guideline?

Brand guidelines are the set of rules that define the overall look and feel of your brand. They help you build a brand identity that your audience can recognize across all platforms. A comprehensive brand style guide outlines everything from your typography and color palette to your tone of voice and mission statement.

How do you create guidelines?

Here are some suggestions for writing clear, useful guides, instructions or explanations that are easier for people to understand and follow.

  1. Explain the purpose. Right up front, briefly explain:
  2. Write for your audience.
  3. Swap shoes.
  4. Break it down.
  5. Use plain English.
  6. Be direct.
  7. Establish a pattern.
  8. Add images.

Why do we need brand guidelines?

Where can I find the brand guidelines for skyskype?

Skype Global Directory If you have a spine, visit our complete brand guidelines at Username: skype Password: br4nd 3 Contents. 4. A conversation.

Can I use the Skype brand assets?

Thank you for your interest in using the Skype brand assets. We created the Skype Trademark & Brand Guidelines to have manage and protect the value of the brand. By using any of the Skype brand assets, you expressly consent to be bound by these guidelines.

What is skyskype all about?

Skype is all about words and communication between people. Real people. Let’s celebrate this. Wherever possible, let’s show the real stories of Skype. There are loads of good stories out there. Find them and re-tell them through the speech bubbles. Let’s provoke dialogue amongst the Skype community.

What font is Skype com in?

“” is a 50% shade of Skype blue. Never recreate this line in another font. 40 41 42 43 As a company that enables people to talk for free, the speech bubble is a potent and unique symbol to Skype. We will own the speech bubble. Skype is a frenetic, energetic brand that is constantly moving.