What is a 9 Cell Industry Attractiveness Business Strength Matrix?

A 9-cell industry attractiveness business strength matrix shows which of Disney’s business units should have priority. The best prospects for good overall performances involve concentrating corporate resources on business units having the greatest competitive strength and industry attractiveness.

Which is the factor used by business planning matrix?

The following factors determine the competitive strength of a business unit: Total market share. Market share growth compared to rivals. Brand strength (use brand value for this)

What BCG matrix model is and how it works to evaluate position of firms?

BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry) and competitive position (relative market share).

What is GE matrix with example?

The GE McKinsey Matrix, also know as the McKinsey Nine Box Matrix is a strategic tool used for business portfolio planning. A business portfolio is a group of businesses that collectively make up a company. As an example of a business portfolio, consider Hilton Hotels.

How can a company use the BCG matrix?

The BCG matrix can be useful to companies if applied using the following general steps.

  1. Step 1 – Choose the Unit.
  2. Step 2 – Define the Market.
  3. Step 3 – Calculate Relative Market Share.
  4. Step 4 – Calculate Market Growth Rate.
  5. Step 5 – Draw Circles on the Matrix.

How is market attractiveness measured?

Ways in which attractiveness may be measured include:

  1. Short-term profit.
  2. Long-term profit.
  3. Growth rate of market.
  4. Size of market after growth.
  5. As a step towards a more attractive market.
  6. Value of current products to market members.
  7. Cost of entry into market.
  8. Competition within market.

How do you calculate GE Matrix?


  1. Step 1: Determine Industry Attractiveness of Different Business Units.
  2. Step 2: Determine the Competitive Strength of each Business Unit.
  3. Step 3: Plot the business units on a matrix.
  4. Step 4: Analysis of Information.
  5. Step 5: Identify future direction of each unit.

What is GE business model?

The GE matrix was developed by Mckinsey and Company consultancy group in the 1970s. The nine cell grid measures business unit strength against industry attractiveness and this is the key difference. Whereas BCG is limited to products, business units can be products, whole product lines, a service or even a brand.

What are the limitation of BCG matrix?

Limitations of BCG Matrix High market share does not always leads to high profits. There are high costs also involved with high market share. Growth rate and relative market share are not the only indicators of profitability. This model ignores and overlooks other indicators of profitability.

Which management tool is used to Analyse a company’s future strategy?

SWOT: The standard analysis tool, defined as Strengths, Weaknesses, Opportunities, and Threats.

What is BCG and GE Matrix?

GE Matrix. Both are strategic frameworks developed to device a product development strategy. Through a model where companies look to prioritize products that can turn into high market shares and high margins businesses, the BCG does that.

What is industry attractiveness?

Meaning. Industry Attractiveness is the (relative) future profit potential of a market. In general it can be determined using the Five-Forces Framework as described by Michael Porter in his books Competitive Strategy and Competitive Advantage.

What does symbolize in BCG matrix?

Solution(By Examveda Team) Question mark symbolize Remain Diversified in BCG matrix. The BCG growth-share matrix is used to help the company decide what it should keep, sell, or invest more in. The BCG growth-share matrix breaks down products into four categories: dogs, cash cows, stars, and “question marks.”

What does dog symbolize in BCG?

A dog is one of the four categories or quadrants of the BCG Growth-Share matrix developed by Boston Consulting Group in the 1970s to manage different business units within a company. A dog is a business unit that has a small market share in a mature industry.

What does cow symbolize in BCG matrix?

Definition: Cash Cow is one of the four categories under the Boston Consulting Group’s growth matrix that represents a division which has a big market share in a low-growth industry or a sector. Cash generated from cash cows are used to fund other product portfolios of business.

What is directional strategy?

Directional strategy is the game plan a company decides on and implements to grow business, increase profits, and accomplish goals and objectives. For example, certain companies may find that a directional portfolio strategy works best, while other businesses may choose to follow a parenting directional strategy.

Where does the cross business strategic fit exist?

1. Cross-business strategic fits can exist anywhere along the value chain – in R&D and technology activities, in supply chain activities and relationships with suppliers, in manufacturing, in sales and marketing, in distribution activities, or in administrative support activities.

What is BCG in strategic management?

The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products.